When you think about a CEO or senior level executive one of the first things that often comes to mind is that of a strategic visionary for the company – the man or woman with the “master plan” who sets the strategic course for their organization. While this is often an accurate description of a CEO or C-level executive, these individuals don’t always do the best job of communicating their vision to those they lead. This often has an adverse impact on an organization’s overall performance as it is absolutely critical that all team members, supervisors, managers, and executives are “rowing” in the same direction for an organization to realize it full potential. In working with owners, presidents, CEOs, and other high level executives from numerous organizations I have found five common reasons that these individuals fail to effectively communicate their vision for the organization.
