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ON-DEMAND<\/em> As employers compete to attract the best people, talent acquisition specialists need to use everything at their disposal to ensure their efforts are efficient and successful.<\/strong><\/p>\n The days of \u201cpost and pray\u201d are behind us; HR and recruitment professionals are facing an increasingly complex recruitment market that means they have to do much more than simply advertise their vacancies.<\/p>\n Watch on-demand<\/strong><\/a><\/p>\n This Personnel Today webinar, in association with PeopleScout, helps you build a stronger employer brand, underpinned by a clear employee value proposition, to enable your organisation to nurture a reliable talent pipeline where the best candidates seek you out.<\/p>\n Personnel Today editor Rob Moss is joined by Robert Peasnell, deputy managing director of PeopleScout, and Paula Simmons, director of employer brand and communications strategy at TMP Worldwide, together with Huss Hassan, global recruitment manager for Lloyd\u2019s Register, and Salma Rashad, global talent acquisition leader for Johnson & Johnson. This session was recorded on 12 May 2022.<\/p>\n Watch now<\/strong><\/a> for your opportunity to learn:<\/p>\n This 60-minute webinar includes the opportunity for audience members to pose questions to our panel, which has been carefully selected to represent a range of industry sectors.<\/p>\n![\"PeopleScout](\"http:\/\/squarehr.com\/wp-content\/uploads\/2022\/05\/how-to-build-a-compelling-talent-attraction-strategy-todays-webinar-1.jpg\")
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Huss Hassan<\/strong> is global recruitment manager for Lloyd\u2019s Register. He has 18 years\u2019 experience within recruitment networking with talent. Huss joined Lloyd\u2019s Register in 2013 as a recruitment adviser and is his current role is responsible for leading on all operational aspects of Lloyd\u2019s Register\u2019s recruitment\/resourcing which includes the management of the global recruitment team in order to fulfil the needs of our internal stakeholders.<\/p>\n![](\"http:\/\/squarehr.com\/wp-content\/uploads\/2022\/05\/how-to-build-a-compelling-talent-attraction-strategy-todays-webinar-3.jpg\")
Robert Peasnell<\/strong> is UK deputy managing director for global RPO business PeopleScout. He is one of the UK\u2019s leading experts on recruiting experience, from RPO through to talent advisory, employer brand and candidate journey. His enthusiasm is catching and he loves to work on compelling employer brand experiences across the employment lifecycle. He leads PeopleScout\u2019s new solution ideas based on his curious, creative and client first approach. PeopleScout operates across many sectors and industries excelling in providing solutions to corporate enterprises and government.<\/p>\n![](\"http:\/\/squarehr.com\/wp-content\/uploads\/2022\/05\/how-to-build-a-compelling-talent-attraction-strategy-todays-webinar-4.jpg\")
Salma Rashad<\/strong> is global talent acquisition leader for corporate functions at Johnson & Johnson. Heading up a team of executive search professionals focusing on the recruitment strategies for Johnson & Johnson\u2019s executive committee and their direct reports, she helps identify and hire the future C-Suite leaders. Salma began her career as an HR manager and has worked in different industries including IT, retail and banking.<\/p>\n![](\"http:\/\/squarehr.com\/wp-content\/uploads\/2022\/05\/how-to-build-a-compelling-talent-attraction-strategy-todays-webinar-5.jpg\")
Paula Simmons<\/strong> is director of employer brand and communications strategy at advertising and communications agency TMP Worldwide UK. With a background in PR and corporate communications, recruitment and employer branding, Paula role enables her to do what she enjoys most: delivering actionable insights and consultancy to clients across a range of industry sectors, nationally and internationally. In essence, helping them to understand, articulate and measure what makes them unique places to work. Alongside this, she also leads the TMP\u2019s work to help clients better understand and engage audiences from underrepresented groups.<\/p>\n