Providing clear and direct feedback is an essential function of management. The value of feedback is that it promotes learning and maintains performance in alignment with accepted standards. Frequent feedback provides more cycles of learning and allows employees to more rapidly move up the learning curve. And yet, giving feedback is often a challenge and a source of anxiety for managers. The need is readily recognized, but somehow the action gets put off. Following a simple four step method provides a framework for giving feedback and assures a successful outcome.