The US market for instance is a highly unstable market in today’s times. In fact, our current market trend is quite low. Although it is possible that we have higher economic growth compared to any other country and during our peak negative cycle, there is no doubt about it- we are in a recession right now. Millions of Americans are suffering such problems like job cuts, decreases in stock withholds and more. Although this is quite detrimental, this is actually a very common phenomena and occurs naturally in any global business setup and will regain its stability within a short span of time. In this article, we will evaluate the effect of unemployment on commerce and business so that we have a better understanding of these matters.