The Effective Leader works at building up and maintaining a series of Leadership Competencies which they use to do their job. By ‘competencies’ we do not mean ‘natural’ attributes, personality styles or skills. Competency is something, either natural or learnt, which is practiced and used effectively to achieve their desired goals. For example, someone may be charismatic, but this is only a ‘competency’ if they are consciously aware of this attribute, and use it purposefully to influence others positively. Competency covers knowledge, skills, practices and processes of the Effective Leader.