Vision statements, Mission statements, Core Values, Pillars and Goals,
whatever you may call them in your organization….are they really part of
your culture? Corporate America spends a lot of money and time on
developing these kinds of statements for organizations. Senior
leaders within companies often go off-site for hours or even days to
somehow bring together these poetic words that they hope will somehow
drive the bottom line and engage employees. They will often argue
back and forth over a particular "word" to use.
Furthermore, companies often write very big checks to consultants to offer
their level of expertise in adding some hint of illumination on the
topic. But, does it always come together the way we hope?
